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Category : Business

Product Description:

Cutting-edge firsts, up-to-date issues that shape today’s business world, and creative pedagogy help students build a solid foundation of business knowledge. This new edition continues with the strengths that made the previous editions so successful–comprehensiveness, accuracy, currency, and readability.

Table of contents:

PART ONE Introducing the Contemporary Business World

Chapter 1 Understanding the Canadian Business System

Chapter 2 The Environment of Business

Chapter 3 Conducting Business Ethically and Responsibly

Chapter 4 Entrepreneurship, Small Business, and New Venture Creation

Chapter 5 The Global Context of Business

PART TWO The Business of Managing

Chapter 6 Managing the Business Enterprise

Chapter 7 Organizing the Business Enterprise

Chapter 8 Managing Human Resources and Labour Relations

Chapter 9 Motivating, Satisfying, and Leading Employees

PART THREE Managing Operations and Information

Chapter 10 Operations Management, Productivity, and Quality

Chapter 11 Understanding Accounting

PART FOUR Principles of Marketing

Chapter 12 Understanding Marketing Principles and Developing Products

Chapter 13 Pricing, Promoting, and Distributing Products

PART FIVE Managing Financial Issues

Chapter 14 Money and Banking

Chapter 15 Financial Decisions and Risk Management

Product Detail:

Language: English
ISBN-10: 0132721996
ISBN-13: 978-0132721998
ISBN-13: 9780132721998

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Get Business Canadian 8th Edition by Ricky W. Griffin, Ronald J. Ebert, Frederick A. Starke , George Dracopoulos , Melanie D. Lang

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