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Preface PART 1: Decision to Become an Entrepreneur 1. Introduction to Entrepreneurship PART 2: Developing Successful Business Ideas 4. Developing an Effective Business Model 5. Industry and Competitor Analysis 6. Writing a Business Plan PART 3: Moving from an Idea to an Entrepreneurial Firm 7. Preparing the Proper Ethical and Legal Foundation 8. Assessing a New Venture’s Financial Strength and Viability 9. Building a New-Venture Team 10. Getting Financing or Funding PART 4: Managing and Growing an Entrepreneurial Firm 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising Glossary Name Index Company Index Subject Index Table of Contents
Get Entrepreneurship: Successfully Launching New Ventures, 5th Edition by Bruce R. Barringer, Oklahoma State University R. Duane Ireland, Texas A&M University
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