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I . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing a New Venture’s Financial Strength and Viability 8. Preparing the Proper Ethical and Legal Foundation 9. Writing a Business Plan 10. Getting Financing or Funding IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising Glossary Name Index Subject Index Company Index Photo Credits Table of Contents
Get Entrepreneurship: Successfully Launching New Ventures by Bruce R. Barringer, Oklahoma State University R. Duane Ireland, Texas A&M University
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