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Table of Contents

PART I: ECONOMIC FOUNDATIONS

1.  Managerial Economics and Decision Making

2.  Demand and Supply

3.  Measuring and Using Demand

PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS 

4. Production and Costs

5.  Perfect Competition

6. Monopoly and Monopolistic Competition

7.  Cartels and Oligopoly

8.  Game Theory and Oligopoly

9.  A Manager’s Guide to Antitrust Policy 

PART III: MANAGERIAL DECISIONS

10. Advanced Pricing Decisions

11. Decisions About Vertical Integration and Distribution

12. Decisions About Production, Products, and Location

13.  Marketing Decisions: Advertising and Promotion

14. Business Decisions Under Uncertainty

15.  Managerial Decisions About Information

16. Using Present Value to Make Multi-Period Managerial Decisions

 

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WEB APPENDIX: The Business Plan

WEB CHAPTER:  Franchising Decisions  

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