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Category : Management

Table of contents:

Part 1: The Tools of Strategic Analysis
1. What Is Strategy and the Strategic Management Process?
2. Evaluating a Firm’s External Environment
3. Evaluating a Firm’s Internal Capabilities

Part 2: Business-Level Strategies
4. Cost Leadership
5. Product Differentiation

Part 3: Corporate Strategies
6. Vertical Integration
7. Corporate Diversification
8. Organizing to Implement Corporate Diversification
9. Strategic Alliances
10. Mergers and Acquisitions
11. International Strategies

Product Detail:

Language: English
ISBN-10: 0133126129
ISBN-13: 978-0133126129
ISBN-13: 9780133126129

Get Concepts in Strategic Management and Business Policy 14th Edition by Thomas L.Wheelen, J.David Hunger, Alan N.Hoffman, Chuck Bamford 

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