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In this Section: 1. Brief Table of Contents 2. Full Table of Contents Chapter 1 From Prehistory to Early Writing 35,000—500 BCE Chapter 2 Classical Literacy 700 BCE—400 CE Chapter 3 Medieval Letterforms and Book Formats 400—1450 Chapter 4 Renaissance Design: Standardization and Modularization in Print 1450—1660 Chapter 5 Modern Typography and the Creation of the Public Sphere 1660—1800 Chapter 6 The Graphic Effects of Industrial Production 1800—1850 Chapter 7 Mass Mediation 1850—1900s Chapter 8 Formations of the Modern Movement 1880s—1910s Chapter 9 Innovation and Persuasion 1910—1930 Chapter 10 The Culture of Consumption 1920s—1930s Chapter 11 Public Interest Campaigns and Information Design 1930s—1950s Chapter 12 Corporate Identities and International Style 1950s—1970s Chapter 13 Pop and Protest 1960s—1970s Chapter 14 Postmodernism in Design 1970s—1980s and Beyond Chapter 15 Digital Design 1970s—2000s Chapter 16 Graphic Design and Globalization 2. FULL TABLE OF CONTENTS Chapter 1: From Prehistory to Early Writing 35,000—500 BCE Mark-making Prehistory Proto-writing Early writing The spread of writing as idea and script The alphabet Conclusion Timeline Tools of the trade Chapter 2: Classical Literacy 700 BCE—400 CE Variations of literacy and the alphabet The function of graphic codes Models of writing: gestural and constructed Writing at the end of the Classical age Conclusion Timeline Tools of the trade Chapter 3: Medieval Letterforms and Book Formats 400—1450 Medieval culture and graphic communication Graphic media and contexts The codex book Letterforms, manuscript hands, and pattern books Graphic forms of knowledge Publishing communities and graphic arts Conclusion Timeline Tools of the trade Chapter 4: Renaissance Design: Standardization and Modularization in Print 1450—1660 Early print design Graphic communication in Renaissance culture Print technology and type design Graphic forms of knowledge Conclusion Timeline Tools of the trade Chapter 5: Modern Typography and the Creation of the Public Sphere 1660—1800 Printed matter and the public sphere Newsbooks, broadsheets, and newspapers Politics and the press Graphic arts and design Modern type design On the edge of industrialization Conclusion Timeline Tools of the trade Chapter 6: The Graphic Effects of Industrial Production 1800—1850 Industrialization and visual culture Illustrated papers Book design for mass production Printing images Advertising design and typography Fine art and graphic art Critical issues Conclusion Timeline Tools of the trade Chapter 7: Mass Mediation 1850—1900s Printed mass media Changes in print technology Changing patterns in the use of graphic media Media networks Graphic design and advertising Posters and public space Conclusion Timeline Tools of the trade Chapter 8: Formations of the Modern Movement 1880s—1910s Responses to industrialism Arts and Crafts publications Arts and Crafts dissemination Art Nouveau Jugendstil Viennese design Decadence and Aestheticism The private press movement and modern design Integration of design and industry Conclusion Timeline Tools of the trade Chapter 9: Innovation and Persuasion 1910—1930 Visual culture and avant-garde design The graphic impact of Futurism and Dada From experiment to principles Propaganda and mass communication studies Graphic persuasion and its effects Institutionalizing graphic design Conclusion Timeline Tools of the trade Chapter 10: The Culture of Consumption 1920s—1930s Designing the modern lifestyle Modern style in graphic design Consumer culture The profession Conclusion Timeline Tools of the trade Chapter 11: Public Interest Campaigns and Information Design 1930s—1950s Public interest and education Photojournalism and documentary Wartime propaganda Wartime information Commercial and technical uses of information design Information analysis and design process Conclusion Timeline Tools of the trade Chapter 12: Corporate Identities and International Style 1950s—1970s Image and identity systems International style Style, systems, and graphic design concepts Technology The profession Conclusion Timeline Tools of the trade Chapter 13: Pop and Protest 1960s—1970s Pop culture and style Self-conscious graphic design Slick surfaces and high production values Counterculture and the alternative press Revolutionary culture and protest Changes in the profession Critical vocabulary Conclusion Timeline Tools of the trade Chapter 14: Postmodernism in Design 1970s—1980s and Beyond Postmodern styles Postmodern consumption and conservatism Critical theory and postmodern sensibility Postmodernism and activism Changes in the profession Conclusion Timeline Tools of the trade Chapter 15: Digital Design 1970s—2000s Digital technology: from punch cards and plotters to desktop computing Media transitions: type design and publications Fluidity and functionality The myth of immateriality and challenges of digital design Conclusion Timeline Tools of the trade Chapter 16: Graphic Design and Globalization Globalization and design Global encounters in design Global networks and technology Conclusion Timeline Tools of the trade Table of Contents
1. BRIEF TABLE OF CONTENTS
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