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Category : Business

Table of Content:

Part I: The Entrepreneurial Perspective
1. Entrepreneurship and the Entrepreneurial Mind-Set
2. Entrepreneurial Intentions and Corporate Entrepreneurship
3. Entrepreneurial Strategy: Generating and Exploiting New Entries
Part II: From Idea to Opportunity
4. Creativity and the Business Idea
5. Identifying and Analyzing Domestic and International Opportunities
6. Intellectual Property and Other Legal Issues for the Entrepreneur
Part III: From the Opportunity to the Business Plan
7. The Business Plan: Creating and Starting the Venture
8. The Marketing Plan
9. The Organizational Plan
10. The Financial Plan
Part IV: From the Business Plan to Funding the Venture
11. Sources of Capital
12. Informal Risk Capital, Venture Capital, and Going Public
Part V: From Funding the Venture to Launching, Growing and Ending the New Venture
13. Strategies for Growth and Managing the Implication of Growth
14. Accessing Resources for Growth from External Sources
15. Succession Planning and Strategies for Harvesting and Ending the Venture

Product Details:

Language: English
ISBN-10: 0078112842
ISBN-13: 978-0078112843
ISBN-13: 9780078112843

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