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Category : Business

Table of contents:

1. Business Now: Change is the Only Constant.
2. Economics: The Framework for Business.
3. The World Marketplace: Business without Borders.
4. Business Ethics and Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating and Delivering Messages that Matter.
6. Business Formation: Choosing the Form that Fits.
7. Small Business and Entrepreneurship: Economic Rocket Fuel.
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring and Using Funds to Maximize Value.
10. Financial Markets: Allocating Financial Resources.
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
14. Management Motivation and Leadership: Bringing Business to Life.
15. Human Resource Management: Building a Top-Quality Workforce.
16. Managing Information and Technology: Finding New Ways to Learn and Link.
17. Operations Management: Putting it All Together.

Product Description:

Language: English
ISBN-10: 1133188923
ISBN-13: 978-1133188926
ISBN-13: 9781133188926

Get BUSN 6 6th Edition by Alison Kelly, Raymond McDowell, Chuck Williams

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