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Category : Business
PART I. LOOKING AT THE BUSINESS ENVIRONMENT. PART II. STARTING AND STRUCTURING A BUSINESS PART III. MANAGING A BUSINESS AND EMPLOYEES PART III. PRINCIPLES OF MARKETING PART IV. PRINCIPLES OF FINANCE Language: EnglishTable of contents:
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
Mini Chapter 1. Business Law
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
Mini Chapter 2. Constructing an Effective Business Plan
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and the Supply Chain
Mini Chapter 3. Business Communications
12. Marketing and Consumer Behavior
13.Product Development and Pricing Strategies
14. Promotion and Distribution
Mini Chapter 4. Finding a Job
15. Financing and Tracking Business Operations
16. Investment Opportunities in the Securities Market
Mini Chapter 5. Personal FinanceProduct Description:
ISBN-10: 013305909X
ISBN-13: 978-0133059090
ISBN-13 : 9780133059090
Get Better Business 3rd Edition by Michael R. Solomon, MaryAnne Poatsy, Kendall Martin
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