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Category : Business

Table of contents:

PART I. LOOKING AT THE BUSINESS ENVIRONMENT.
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy

PART II. STARTING AND STRUCTURING A BUSINESS
5. Small Business and the Entrepreneur
6. Forms of Business Ownership

PART III. MANAGING A BUSINESS AND EMPLOYEES
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology

11. Production, Operations, and the Supply Chain
PART III. PRINCIPLES OF MARKETING
12. Marketing and Consumer Behavior
13.Product Development and Pricing Strategies
14. Promotion and Distribution

PART IV. PRINCIPLES OF FINANCE
15. Financing and Tracking Business Operations
16. Investment Opportunities in the Securities Market
Product Description:

Language: English
ISBN-10: 0134522745
ISBN-13:  978-0134522746
ISBN-13 :  9780134522746

Get Better Business 5th Edition by Michael R. Solomon, MaryAnne Poatsy, Kendall Martin 

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