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Category : Business
Product Description:
The Introduction to Business course provides an introduction to all facets of business, covering topics such as economic systems, legal environments, ethics and corporate social responsibility, management, human resources, accounting, information systems and marketing. Part 1 Introducing the Contemporary Business World 1. Understanding the Canadian Business System Chapter Supplement 01- A Brief History of Business in Canada 2. The Environment of Business 3. Conducting Business Ethically and Responsibly Chapter Supplement 02 – Business Law 4. Entrepreneurship, Small Business, and New Venture Creation 5. The Global Context of Business Part 2 The Business of Managing 6. Managing the Business Enterprise 7. Organizing the Business Enterprise 8. Managing Human Resources and Labour Relations 9. Motivating, Satisfying, and Leading Employees Part 3 Managing Operations and Information 10. Operations Management, Productivity, and Quality 11. Understanding Accounting Chapter Supplement 03 – Using Technology to Manage Information in the Internet and Social Media Era Part 4 Principles of Marketing 12. Understanding Marketing Principles and Developing Products 13. Pricing, Promoting, and Distributing Products Part 5 Managing Financial Issues 14. Money and Banking Chapter Supplement 04 – Managing Your Personal Finances 15. Financial Decisions and Risk Management Chapter Supplement 05 – Insurance as Risk Management Language: English
Currency and application are what engages today’s business students. Ebert 8ce is driven by these principles, and loaded with interactivity. This new content model, rich with interactive widgets and assessments also features the benefits of Interactive Lesson Presentations; ensuring that Pearson meets the needs of all learners and instructors before, during and after class.
Cutting-edge firsts, up-to-date issues that shape today’s business world, and creative pedagogy help students build a solid foundation of business knowledge. This new edition continues with the strengths that made the previous editions so successful–comprehensiveness, accuracy, currency, and readability.
ISBN-10: 0134000099
ISBN-13: 978-0134000091
ISBN-13: 9780134000091
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Get Business Essentials Canadian 8th Edition by Ronald J. Ebert, Ricky W. Griffin, Frederick A.Starke ,George Dracopoulos
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