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Table of Content:

Ch. 1. The Power of Entrepreneurship
Ch. 2. The Entrepreneurial Process
Ch. 3. Opportunity Recognition, Shaping, and Reshaping
Ch. 4. Understanding Your Business Model and Developing Your Strategy
Ch. 5. Entrepreneurial Marketing
Ch. 6. Selling in an Entrepreneurial Context
Ch. 7. Building the Founding Team.
Ch. 8. The Business Planning Process
Ch. 9. Building Your Pro-Forma Financial Statements
Ch. 10. Financing Entrepreneurial Ventures Worldwide
Ch. 11. Raising Money for Starting and Growing Businesses
Ch. 12. Debt and Other Forms of Financing
Ch. 13. Legal and Tax Issues, Including Intellectual Property
Ch. 14. Entrepreneurial Growth
Ch. 15. Social Entrepreneurship.

Product Details:

Language: English
ISBN-10: 1118906853
ISBN-13: 978-1118906859
ISBN-13: 9781118906859

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