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Table of contents:

Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior

Chapter 2 Decision Making and Consumer Behavior

Chapter 3 Cultural Influences on Consumer Decision Making

Chapter 4 Consumer and Social Well-Being

Chapter 5 Perception

Chapter 6 Learning and Memory

Chapter 7 The Self

Chapter 8 Attitudes and Persuasion

Chapter 9 Group and Situational Effects on Consumer Behavior

Chapter 10 Consumer Identity I: Sex Roles and Subcultures

Chapter 11 Consumer Identity II: Social Class and Lifestyles

Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion

Product Detail:

Language: English
ISBN-10: 0133450899
ISBN-13: 978-0133450897
ISBN-13: 9780133450897

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