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Category : Marketing

Table of contents:

1. Marketing: the Art and Science of Satisfying Customers
2. Strategic Planning in Contemporary Marketing
3. The marketing Envionment, Ethics, and Social Responsibility
4. Consumer Behaviour
5. Business to Business
6. Serving Global Markets
7. marketing reseach, Decision Support systems, and sales Forecasting
8. Marketing Segmentation Targeting, and Positioning
9. Product and service Strategies
10. Developing and Managing Brand and Product Strategies
11. Marketing Channels and supply Chain Management
12. Retailers, Wholesalers, and Direct marketers
13. Integrated marketing Communications
14. Adventising and Digital Communication
15. Personal Selling and Sales Promotion
16. Pricing Concepts and strategies

Product Description:

Language: English
ISBN-10: 0176503935
ISBN-13: 978-0176503932
ISBN-13: 9780176503932

Get CDN ED Contemporary Marketing 3rd Edition by Louis Boone, David Kurtz, Herb MacKenzie, Kim Snow 

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