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PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION 1 Developing Your Professional Presence 2 Working with Others: Interpersonal, Intercultural, and Team Communication 3 Managing the Communication Process: Analyzing, Composing, Evaluating PART 2. DELIVERING EFFECTIVE MESSAGES 4 Communicating Routine Messages and Building Goodwill 5 Communicating Persuasive Messages 6 Communicating Bad News 7 Communicating through Social Media PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING 8 Finding and Evaluating Business Information 9 Preparing Persuasive Business Proposals 10 Preparing Business Reports 11 Preparing and Delivering Business Presentations PART 4. PERSUADING AN EMPLOYER TO HIRE YOU 12 Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters APPENDIX A. Formats for Business Documents APPENDIX B. Documentation and Reference Styles APPENDIX C. Grammar, Punctuation, Mechanics, and Conventions APPENDIX D. Answer Key to Grammar Exercises APPENDIX E. Proofreader’s Marks GLOSSARY INDEX Table of Contents
Get Business Communication: Polishing Your Professional Presence (Subscription), 3rd Edition by Barbara G. Shwom, Northwestern University Lisa Gueldenzoph Snyder, North Carolina A&T State University
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