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Table of contents:

PART I Ebusiness Models and Strategies

Chapter 1 Introduction to Ebusiness

Chapter 2 Internet Business Models and Strategies

Case Study Google – Searching the World

PART II Ebusiness Architecture

Chapter 3 Evolution and Applications of the Internet

Chapter 4 Enterprise-Wide and Inter-Enterprise Systems

Chapter 5 Security and Controls

Chapter 6 Billing and Payment Systems

Case Study eBay – The World’s Auction Place

PART III Ebusiness Applications

Chapter 7 Supply-Chain Management

Chapter 8 Eprocurement, Trading Exchanges, and Auctions

Chapter 9 Customer Relationship Management

Chapter 10 Business Intelligence

Case Study Ntuitive

PART IV Conducting Ebusiness

Chapter 11 Emarketing and Advertising

Chapter 12 Metrics for Performance Measurement in Ecommerce

Chapter 13 Privacy, Legal, and Taxation Issues in Ecommerce

Chapter 14 Ecommerce and Small Business

Case Study BlackBerry

Product Detail:

Language: English
ISBN-10: 0132482037
ISBN-13: 978-0132482035
ISBN-13: 9780132482035

Get eBusiness A Canadian Perspective for a Networked World Canadian 4th Edition by Gerald Trites, J. Efrim Boritz

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