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Category : Marketing

Table of contents:

Section 1: Consumers in the Marketplace

Chapter 1: Buying, Having, and Being

Section 2:  Consumers as Individuals

Chapter 2: Perception

Chapter 3: Learning and Memory

Chapter 4: Motivation and Global Values

Chapter 5: The Self

Chapter 6: Personality and Psychographics

Section 3: Consumers as Decision Makers

Chapter 7: Attitudes and Persuasion

Chapter 8: Decision Making

Chapter 9: Buying and Disposing

Chapter 10: Organizational and Household Decision Making

Section 4: Consumers and Subcultures

Chapter 11: Groups and Social Media

Chapter 12: Social Class and Lifestyles

Chapter 13: Subcultures

Chapter 14: Culture

Product Detail:

Language: English
ISBN-10: 0132671840
ISBN-13: 978-0132671842
ISBN-13: 9780132671842

Get Consumer Behavior 10th Edition by Michael R.Solomon

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