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Category : Business

Product Description:

Cutting-edge firsts, up-to-date issues that shape today’s business world, and creative pedagogy help students build a solid foundation of business knowledge. This new edition continues with the strengths that made the previous editions so successful–comprehensiveness, accuracy, currency, and readability.

Table of contents:

PART ONE Introducing the Contemporary Business World

Chapter 1 Understanding the Canadian Business System

Supplement 1 A Brief History of Business in Canada (brief)

Chapter 2 The Environment of Business

Chapter 3 Conducting Business Ethically and Responsibly

Supplement 2 Business Law (full)

Chapter 4 Entrepreneurship, Small Business, and New Venture Creation

Chapter 5 The Global Context of Business

Crafting a Business Plan: Part 1

CBC Video Case: Posilight

CBC Video Case: Making Money by Going Green?

PART TWO The Business of Managing

Chapter 6 Managing the Business Enterprise

Chapter 7 Organizing the Business Enterprise

Chapter 8 Managing Human Resources and Labour Relations

Chapter 9 Motivating, Satisfying, and Leading Employees

Crafting a Business Plan: Part 2(a) and (b)

CBC Video Case: Nail Salons

CBC Video Case: Clash of the Co-workers

PART THREE Managing Operations and Information

Chapter 10 Operations Management, Productivity, and Quality

Chapter 11 Understanding Accounting

Supplement 3 Using Technology to Manage Information in the

Internet and Social Media Era (full)

Crafting a Business Plan: Part 3

CBC Video Case: Tickle Your Tummy Nut-Free Cookie Company

CBC Video Case: Self-Employed

PART FOUR Principles of Marketing

Chapter 12 Understanding Marketing Principles and Developing Products

Chapter 13 Pricing, Promoting, and Distributing Products

Crafting a Business Plan: Part 4

CBC Video Case: Boomer Ads

CBC Video Case: Joe Fresh

PART FIVE Managing Financial Issues

Chapter 14 Money and Banking

Supplement 4 Managing Your Personal Finances (brief)

Chapter 15 Financial Decisions and Risk Management

Supplement 5 Insurance as Risk Management (full)

Crafting a Business Plan: Part 5
CBC Video Case: Credit Card Fraud

CBC Video Case: Soakwash

Product Detail:

Language: English
ISBN-10: 0133138224
ISBN-13: 978-0133138221
ISBN-13: 9780133138221

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Get Business Essentials Canadian 7th Edition by Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke , George Dracopoulos

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