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Table of contents: 1: The Revolution Continues
2: E-commerce Business Models and Concepts
3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
5: E-commerce Security and Payment Systems
6: E-commerce Marketing and Advertising Concepts.
7: Ethical, Social, and Political Issues in E-commerce
8: Online Retailing and Services
9: Online Content and Media
10: Social Networks, Auctions, and Portals
11: B2B E-commerce: Supply Chain Management and Collaborative Commerce
Product Detail: Language: English
ISBN-10: 0133544982
ISBN-13: 978-0133544985
ISBN-13: 9780133544985
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