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Table of content: Chapter 1 The Scope and Challenge of International Marketing
Chapter 2 The Dynamic Environment of International Trade
Chapter 3 History and Geography: The Foundations of Culture
Chapter 4 Cultural Dynamics in Assessing Global Markets
Chapter 5 Culture, Management Style, and Business Systems
Chapter 6 The Political Environment: A Critical Concern
Chapter 7 The International Legal Environment: Playing By The Rules
Chapter 8 Developing a Global Vision through Marketing Research
Chapter 9 Economic Development and the Americas
Chapter 10 Europe, Africa, and the Middle East
Chapter 11 The Asia Pacific Region
Chapter 12 Global Marketing Management: Planning and Organization
Chapter 13 Products and Services for Consumers
Chapter 14 Products and Services for Businesses
Chapter 15 International Marketing Channels
Chapter 16 Integrated Marketing Communications and International Advertising
Chapter 17 Personal Selling and Sales Managemen
Chapter 18 Pricing for International Markets
Chapter 19 Negotiating with International Customers, Partners, and Regulators
 
Product Details: Language: English ISBN-10: 007352994X ISBN-13: 978-0073529943 ISBN-13: 978-0073529943 Author: Richard L. Daft, Dorothy Marcic
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