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Strategic Marketing 10th Edition by Cravens and Piercy Solution Manual
Strategic Marketing 10th Edition by Cravens and Piercy Solution Manual


Table of Content Part I: Introduction and teaching suggestions
Chapter 1 Imperatives for Market-Driven Strategy
Part II: Course planning suggestions
Chapter 2 Markets And Competitive Space
Chapter 3 Strategic Market Segmentation
Chapter 4 Strategic Customer Relationship Management
Chapter 5 Capabilities For Learning About Customers and Markets
Part III: Answers to end-of-chapter questions
Chapter 6 Market Targeting and Strategic Positioning
Chapter 7 Strategic Relationships
Chapter 8 Innovation and New Product Strategy
Part IV: Internet application guidelines
Chapter 9 Strategic Brand Management
Chapter 10Value Chain Strategy
Chapter 11 Pricing Strategy
Chapter 12 Promotion, Advertising and Sales Promotion Strategies
Chapter 13 Sales Force, Internet and Direct Marketing Strategies
Part V: Feature application guidelines
Chapter 14 Designing Market-Driven Organizations
Chapter 15 Marketing Strategy Implementation and Control
Part VI: Notes for cases
Product Details: Language: English
ISBN-10: 0078028906
ISBN-13: 978-0078028908
ISBN-13: 9780078028908
Author: David W. Cravens , Nigel F. Piercy
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