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Instant Download of Advertising and IMC Principles and Practice 10th Edition by Sandra Moriarty , Nancy Mitchell ,William Wells Solutions Manual

Instant download Advertising and IMC Principles and Practice 10th Edition by Sandra Moriarty , Nancy Mitchell ,William Wells Solutions Manual Product Descriptions For introductory courses in advertising.
An accessible, well-written, and student-friendly approach to advertising.
 Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.
Table of Contents PART 1: Principle: Back to Basics
1. Advertising
2. Brand Communication
3. Brand Communication and Society
PART 2: Principle: Be True to Thy Brand—and Thy Consumer
4. How Brand Communication Works
5. Segmenting and Targeting the Audience
6. Strategic Research
7. Strategic Planning
PART 3: Practice: Developing Breakthrough Ideas in the Digital Age
8. The Creative Side
9. Promotional Writing
10. Visual Communication
PART 4: Principle: Media in a World of Change
11. Media Basics
12. Paid Media
13. Owned, Interactive, and Earned Media
14. Media Planning and Negotiation
PART 5: Principle: IMC and Total Communication
15. Public Relations
16. Direct Response
17. Promotions
18. The Principles and Practice of IMC
19. Evaluating IMC Effectiveness
Product Details Language: English
ISBN-10: 0133506886
ISBN-13: 978-0133506884                         9780133506884
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