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Table of content: Part I: Introduction
Ch 1: Introduction and Goals of the Firm
Ch 2: Fundamental Economic Concepts
Part II: Demand and Forecasting
Ch 3: Demand Analysis
Ch 4: Estimating Demand
Ch 5: Business and Economic Forecasting
Ch 6: Managing in the Global Economy
Part III: Production and Cost
Ch 7: Production Economics
Ch 8: Cost Analysis
Ch 9: Applications of Cost Theory
Part IV: Pricing and Output Decisions: Strategy and Tactics
Ch 10: Prices, Output, and Strategy: Pure and Monopolistic Competition
Ch 11: Price and Output Determination: Monopoly and Dominant Firms
Ch 12: Price and Output Determination: Oligopoly
Ch 13: Best-Practice Tactics: Game Theory
Ch 14: Pricing Techniques and Analysis
Part V: Organizational Architecture and Regulation
Ch 15: Contracting, Governance, and Organizational Form
Ch 16: Government Regulation
Ch 17: Long-Term Investment Analysis
Product Details: Language: English
ISBN-10: 1285420926
ISBN-13: 978-1285420929
ISBN-13: 9781285420929
Author: James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris 
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Managerial Economics Applications Strategies and Tactics 14th edition by McGuigan Moyer and Harris Test Bank

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