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Category : Business

Table of contents:

Part 1. Setting the Stage: The Business of Business

Chapter 1: Developing a Business Mind-Set

Chapter 2: Understanding Basic Economics

Chapter 3: The Global Marketplace

Chapter 4: Business Ethics and Corporate Social Responsibility

Part 2. Building the Framework: Business Ownership and Entrepreneurship

Chapter 5: Forms of Ownership

Chapter 6: Entrepreneurship and Small Business Ownership

Part 3. Guiding the Enterprise: Leadership, Organization, and Operations

Chapter 7: Management Roles, Functions, and Skills

Chapter 8: Organization and Teamwork

Chapter 9: Production Systems

Part 4. Supporting the Workforce: Motivation and Human Resources

Chapter 10: Employee Motivation

Chapter 11: Employee Development and Support

Chapter 12: Management-Workforce Relations

Part 5. Satisfying the Customer: Marketing, Sales, and Customer Support

Chapter 13: The Art and Science of Marketing

Chapter 14: Product and Pricing Strategies

Chapter 15: Distribution and Marketing Logistics

Chapter 16: Customer Communication

Part 6. Managing the Money: Accounting and Financial Resources

Chapter 17: Financial Information and Accounting Concepts

Chapter 18: Financial Management

Chapter 19: Financial Markets and Investment Strategies

Chapter 20: The Money Supply and Banking Systems

Product Detail:

Language: English
ISBN-10: 0134149483
ISBN-13: 978-0134149486
ISBN-13: 9780134149486

Get Business in Action 8th Edition by Courtland L. Bovee, John V. Thill

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