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Category : Business

Product Description:

Business Communication: Polishing Your Professional Presence helps readers achieve the highest level of professionalism when conducting business. With a clear communication model that helps readers professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices.
The Third Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising crucial skills such as writing, speaking, critical thinking, and collaborating with peers, Business Communication prepares readers for social and communicative challenges they will face as business people.

Table of contents:

PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1 Developing Your Professional Presence

2 Working with Others: Interpersonal, Intercultural, and Team Communication

3 Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2. DELIVERING EFFECTIVE MESSAGES

4 Communicating Routine Messages and Building Goodwill

5 Communicating Persuasive Messages

6 Communicating Bad News

7 Communicating through Social Media

PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

8 Finding and Evaluating Business Information

9 Preparing Persuasive Business Proposals

10 Preparing Business Reports

11 Preparing and Delivering Business Presentations

PART 4. PERSUADING AN EMPLOYER TO HIRE YOU

12 Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters

Product Detail:

Language: English
ISBN-10: 0133865614
ISBN-13: 978-0133865615
ISBN-13: 9780133865615

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