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Category : Business

Product Description:

Business Communication: Building Critical Skills is a contemporary, comprehensive, and engaging introduction to the core elements of oral, interpersonal, and written business communication. The text prepares students for success in a variety of professional settings by detailing the skills and strategies they will need to master to communicate effectively in a diverse and technologically dependent workplace. The emphasis on intercultural communication,digital communication, report writing, research skills, and employment strategies provides students with everything they need to know about communicating in any business setting. The book’s communication model, PAIBOC, equips students to become audience-focused communicators

Table of contents:

UNIT 1 Building Effective Messages

Module 1 Introducing Business Communications

Module 2 Adapting Your Messages To Your Audience

Module 3 Communicating Across Cultures

Module 4 Planning, Writing, And Revising

Module 5 Designing Documents, Slides, And Screens

UNIT 2 Composing Letters, Memos, and Emails

Module 6 Formatting Hardcopy Letters And Memos

Module 7 Writing Electronic Messages

Module 8 Composing Informative And Positive Messages

Module 9 Composing Negative Messages

Module 10 Composing Persuasive Messages

UNIT 3 Creating Audience-Focused Messages

Module 11 Communicating Reader Benefits

Module 12 Communicating With Positive Emphasis

Module 13 Communicating You-Attitude

UNIT 4 Researching and Reporting

Module 14 Researching Information

Module 15 Synthesizing and Documenting Information

Module 16 Writing Information Reports

Module 17 Writing Proposals and Analytical Reports

Module 18 Writing Formal Reports

Module 19 Using Visuals

UNIT 5 Composing Letters, Memos, and Emails

Module 20 Listening

Module 21 Working and Writing in Teams

Module 22 Planning, Managing, and Recording Meetings

Module 23 Making Oral Presentations

UNIT 6 Creating Audience-Focused Messages

Module 24 Researching Jobs

Module 25 Creating Persuasive Résumés

Module 26 Creating Persuasive Application Letters

Module 27 Managing the Interview Process

Product Detail:

Language: English
ISBN-10: 1259089096
ISBN-13: 978-1259089091
ISBN-13: 9781259089091

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Get Business Communication Building Critical Skills Canadian 6th Edition by Kathryn Braun, Kitty O. Locker , Stephen Kyo Kaczmarek

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