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Category : Marketing

Table of contents:

1. Understanding Consumer Behavior and Consumer Research.
2. Consumer Focused Strategy: Segmentation and Positioning.
3. Branding Strategy and Consumer Behavior.
4. Consumer Perception.
5. Learning and Memory.
6. Automatic Information Processing.
7. Motivation and Emotion.
8. Attitude and Judgment Formation and Change.
9. The Consumer Decision Making Process.
10. Product Consideration, Evaluation, and Choice.
11. Behavioral Decision Theory.
12. Self-Concept and Personality.
13. Social Influence and Behavioral Compliance.
14. The Influence of Culture and Values.
15. The Influence of Demography.
16. Contemporary Strategies in Reaching Consumers.
17. Engaging Consumers Through Online Marketing.
18. Biases in Managerial Decision Making.
19. Strategies for Improving Managerial Decision Making.

Product Detail:

Language: English
ISBN-10: 1133587674
ISBN-13: 978-1133587675
ISBN-13: 9781133587675

Get Consumer Behavior 2nd Edition by Frank Kardes, Maria Cronley, Thomas Cline

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