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Category : Business

Table of contents:

Chapter 1 The Dynamics of Business and Economics
Chapter 2 Business Ethics and Social Responsibility
Chapter 3 Business in a Borderless World
Chapter 4 Options for Organizing Business
Chapter 5 Small Business, Entrepreneurship, and Franchising
Chapter 6 The Nature of Management
Chapter 7 Organization, Teamwork, and Communication
Chapter 8 Managing Service and Manufacturing Operations
Chapter 9 Motivating the Workforce
Chapter 10 Managing Human Resources
Chapter 11 Customer Driven Marketing
Chapter 12 Dimensions of Marketing Strategy
Chapter 13 Digital Marketing and Social Networking
Chapter 14 Accounting and Financial Statements
Chapter 15 Money and the Financial System
Chapter 16 Financial Management and Securities Markets

Product Description:

Language: English
ISBN-10: 0078023130
ISBN-13: 978-0078023132
ISBN-13: 9780078023132

Get Business A Changing World 9th Edition by O.C.Ferrell, Geoffrey Hirt, Linda Ferrell

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