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Table of content: PART I: THE STRATEGIC COMMUNICATION PROCESS
Chapter 1. What is a Strategic Communication?
Chapter 2. Foundations of Communication
Chapter 3. Step 1: Identify the Purposes of Communication
Chapter 4. Step 2: Audience Analysis
Chapter 5. Steps 3 and 4: Consider the Context and Select a Channel and Medium
PART II: COMMUNICATION TACTICS FOR DIFFERING CHANNELS AND CONTEXTS
Chapter 6. Communicating in Writing
Chapter 7. Communicating in Oral Presentations and Managing Meetings
Chaoter 8. Communicating with Employees
Chapter 9. Communicating in and Leading Teams
Chapter 10. Communicating with External Audiences
Chapter 11. Internal Organizational Communication
Product Details: Language: English
ISBN-10: 1133933750
ISBN-13: 978-1133933755
ISBN-13: 978-1133933755
Author: Robyn Walker
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