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Table of Content: Part I Foundations 
Chap 1. What Is Media Literacy?
Chap 2. Developing Media Literacy
Chap 3. The Skills of Media Literacy
Chap 4. Importance of Knowledge Structures
Part II Knowledge Structures of Media Content 
Chap 5. What Is News?
Chap 6. What Is Entertainment?
Chap 7. Commercial Advertising
Part III Knowledge Structures of Media Industries 
Chap 8. Development of the Mass Media Industries
Chap 9. Economic Perspective
Chap 10. Who Owns and Controls the Media?
Chap 11. Profiles of Media Industries
Chap 12. What Is an Audience?
Part IV Knowledge Structures of Media Effects 
Chap 13. Broadening Our Perspective on Media Effects
Chap 14. Immediate Effects of Media on Individuals
Chap 15. Long-Term Media Effects on Individuals
Chap 16. How Do the Effect Processes Work?
Chap 17. Media Influence on Institutions
Part V Putting It All Together 
Chap 18. The Importance of Real-World Information
Chap 19. The Media Literacy Perspective
Chap 20. Strategies for Increasing Media Literacy
Product Details: Language: English
ISBN-10: 1483379329
ISBN-13: 978-1483379326
ISBN-13: 9781483379326
Author: W. James Potter
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