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Table of Content: Chapter 1: Mass Communication: A Critical Approach
PART 1: DIGITAL MEDIA AND CONVERGENCE
Chapter 2: The Internet, Digital Media, and Media Convergence
Chapter 3: Digital Gaming and the Media Playground
PART 2: SOUNDS AND IMAGES
Chapter 4: Sound Recording and Popular Music
Chapter 5: Popular Radio and the Origins of Broadcasting
Chapter 6: Television & Cable: The Power of Visual Culture
Chapter 7: Movies and the Impact of Images
PART 3: WORDS AND PICTURES
Chapter 8: Newspapers: The Rise and Decline of Modern Journalism
Chapter 9: Magazines in the Age of Specialization
Chapter 10: Books and the Power of Print
PART 4: THE BUSINESS OF MASS MEDIA
Chapter 11: Advertising and Commercial Culture
Chapter 12: Public Relations and Framing Message
Chapter 13: Media Economics and the Global Marketplace
PART 5: DEMOCRATIC EXPRESSION AND THE MASS MEDIA
Chapter 14: The Culture of Journalism: Values, Ethics, and Democracy
Chapter 15: Media Effects and Cultural Approaches to Research
Chapter 16: Legal Controls and Freedom of Expression
Product Details: Language: English
ISBN-10: 1457668742
ISBN-13: 978-1457668746
ISBN-13: 9781457668746
Author: Richard Campbell, Christopher R. Martin, Bettina Fabos
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