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Marketing Management 1st edition by Iacobucci Solution Manual
Marketing Management 1st edition by Iacobucci Solution Manual

Table of Content: Part I: MARKETING STRATEGY.
1. Why Is Marketing Management Important?
2. Customer Behavior.
3. Segmentation.
4. Targeting.
5. Positioning.
Part II: PRODUCT POSITIONING.
6. Goods and Services.
7. Brands.
8. New Products.
Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.
9. Pricing.
10. Channels of Distribution and Logistics.
11. Advertising Messages and Marketing Communications.
12. Integrated Marketing Communications and Media Choices.
13. Social Media.
Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.
14. Customer Satisfaction and Customer Relationships.
15. Marketing Research Tools.
Part V: CAPSTONE.
16. Marketing Strategy.
17. Marketing Plans.
Product Details: Language: English
ISBN-10: 1285429958
ISBN-13: 978-1285429953
ISBN-13: 9781285429953
Author: Dawn Iacobucci
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