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Instant Download of Integrated Advertising Promotion and Marketing Communications 8th Edition by Kenneth E. Clow, Donald E. Baack test bank

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Table of content: Part I: The IMC Foundation
1. Integrated Marketing Communications
2. Brand Management
3. Buyer Behaviors
4. The IMC Planning Process
Part II: IMC Advertising Tools
5. Advertising Campaign Management
6. Advertising Design
7. Traditional Media Channels
Part III: Digital and Alternative Marketing
8. Digital Marketing
9. Social Media
10. Alternative Marketing
Part IV: IMC Promotional Tools
11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs
Part V: IMC Ethics, Regulation, and Evaluation
14. Relations and Ethical Concerns
15. Evaluating an Integrated Marketing Program
Product Details: Language: English
ISBN-10: 0134484134
ISBN-13: 978-0134484136
ISBN-13: 9780134484136
Author:  Kenneth E. Clow, Donald E. Baack
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