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Product Descriptions: Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author’s unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
 

Table of contents: Part One: Introduction to Business Communication
Chapter 1: Establishing Credibility
Part Two: Principles of Interpersonal Communication
Chapter 2: Interpersonal Communication and Emotional Intelligence
Chapter 3: Team Communication and Difficult Conversations
Chapter 4: Communicating Across Cultures
Part Three: Principles for Business Messages
Chapter 5: Creating Effective Business Messages
Chapter 6: Improving Readability with Style and Design
Chapter 7: E-mail and Other Traditional Tools for Business Communication
Chapter 8: Social Media for Business Communication
Part Four: Types of Business Messages
Chapter 9: Routine Business Messages
Chapter 10: Persuasive Messages
Chapter 11: Bad-News Messages
Part Five: Reports and Presentations
Chapter 12: Research and Business Proposals and Planning for Business Proposals
Chapter 13: Completing Business Proposals and Business Reports
Chapter 14: Planning Presentations
Chapter 15: Delivering Presentations
Chapter 16: Employment Communication
Product Detail: Language: English
ISBN-13: 978-1259694516
ISBN-13: 9781259694516
ISBN-10: 1259694518
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