vendredi 31 mai 2019

Purchase Strategic Management: A Competitive Advantage Approach, Concepts, 16th Edition E-book Online

Strategic Management: A Competitive Advantage Approach, Concepts, 16th Edition

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Table of Contents

PART 1: Overview of Strategic Management

1. The Nature of Strategic Management

THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY) 

 

PART 2: Strategy Formulation

2. The Business Vision and Mission 

3. The External Assessment 

4. The Internal Assessment 

5. Strategies in Action 

6. Strategy Analysis and Choice 

 

PART 3: Strategy Implementation

7. Implementing Strategies: Management, Operations, and Human Resources Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

 

PART 4: Strategy Evaluation

9. Strategy Review, Evaluation, and Control 

 

PART 5: Key Strategic-Management Topics 

10. Business Ethics, Social Responsibility, and Environmental Sustainability 

11. Global and International Issues 

 

PART 6: Strategic-Management Case Analysis 

How to Prepare and Present a Case Analysis

 

Get Strategic Management: A Competitive Advantage Approach, Concepts, 16th Edition by Fred R. David, Francis Marion University Forest R. David, Francis Marion University

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