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Table of Content:

PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY

Section A: Introduction and Overview

Chapter 1 Strategy, Business Models, and Competitive Advantage

Chapter 2 Strategy Formulation, Execution, and Governance

Section B: Core Concepts and Analytical Tools

Chapter 3 Evaluating a Company’s External Environment

Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy

Chapter 5 The Five Generic Competitive Strategies

Chapter 6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations

Chapter 7 Strategies for Competing in International Markets

Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company

Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy

Chapter 10 Super Strategy Execution—Another Path to Competitive Advantage

PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY

Product Details:

Language: English
ISBN-10: 1259546985
ISBN-13: 978-1259546983
ISBN-13: 9781259546983

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