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Category : Business

Table of Content:

PART 1: Decision to Become an Entrepreneur
1. Introduction to Entrepreneurship
2. Recognizing Opportunities and Generating Ideas
PART 2: Developing Successful Business Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan
PART 3: Moving from an Idea to an Entrepreneurial Firm
7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture’s Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding
PART 4: Managing and Growing an Entrepreneurial Firm
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising

Product Details:

Language: English
ISBN-10: 0133797198
ISBN-13: 978-0133797190
ISBN-13: 9780133797190

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Get Entrepreneurship Successfully Launching New Ventures 5th Edition by Bruce R. Barringer and R. Duane Ireland

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