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Category : Business

Table of contents:

1: The Revolution Continues

2: E-commerce Business Models and Concepts

3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform

4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

5: E-commerce Security and Payment Systems

6: E-commerce Marketing and Advertising Concepts.

7: Ethical, Social, and Political Issues in E-commerce

8: Online Retailing and Services

9: Online Content and Media

10: Social Networks, Auctions, and Portals

11: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Product Detail:

Language: English
ISBN-10: 0133544982
ISBN-13: 978-0133544985
ISBN-13: 9780133544985

Get E-Commerce Essentials 1st Edition by Kenneth C. Laudon, Carol Guercio Traver

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