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Category : Business

Table of contents:

1. Business Now: Change is the Only Constant
2. Economics: The Framework of Business
3. The World Marketplace: Business Without Borders
4. Business Ethics & Social Responsibility: Doing Well by Doing Good
5. Business Communication: Creating & Delivering Messages That Matter
6. Business Formation: Choosing the Form that Fits
7. Small Business & Entrepreneurship: Economic Rocket Fuel
8. Accounting: Decision Making By the Numbers
9. Finance: Acquiring & Using Funds to Maximize Value
10. Securities Markets: Trading Financial Resources
11. Marketing: Building Profitable Customer Connections
12. Product and Promotion: Creating and Communicating Value
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
14. Management, Motivation, and Leadership: Bringing Business to Life
15. HRM: Building a Top Quality Workforce
16. Managing Information & Technology: Finding New Ways to Learn and Link
17. OM: Putting it All Together

Product Description:

Language: English
ISBN-10: 1305497325
ISBN-13: 978-1305497320
ISBN-13: 9781305497320

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