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Category : Marketing

Table of contents:

1. What Is CB and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivations and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Change.
8. Consumer Culture.
9. Micro-cultures.
10. Group Influence.
11. Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
14. Consumption to Satisfaction.
15. Consumer Relationships.
16. Consumer and Marketing Misbehavior.

Product Description:

Language: English
ISBN-10: 1111821771
ISBN-13: 978-1111821777
ISBN-13: 9781111821777

Get CB4 4th Edition by Barry J.Babin, Eric Harris 

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