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Table of contents:

Section 1: Consumers in the Marketplace

1. An Introduction to Consumer Behaviour

Section 2: Consumers as Individuals

2. Perception

3. Learning and Memory

4. Motivation and Affect

5. The Self

6. Personality, Lifestyles, and Values

Section 3 Attitude Change and Decision Making

7. Attitudes

8. Attitude Change and Interactive Communications

9. Individual Decision Making

10. Buying and Disposing

Section 4 Consumers in their Social and Cultural Settings

11. Group Influence and Social Media

12. Income, Social Class, and Family Structure

13. Subcultures

14. Cultural Influences on Consumer Behaviour

15. The Creation and Diffusion of Culture

Product Detail:

Language: English
ISBN-10: 0133958094
ISBN-13: 978-0133958096
ISBN-13: 9780133958096

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