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Category : Marketing

Table of contents:

Part I – Introduction
Chapter 1 – Introduction

Part II – External Influences
Chapter 2 – Cross-cultural Variations in Consumer Behavior
Chapter 3 – The Changing American Society: Values
Chapter 4 – The Changing American Society: Demographics
Chapter 5 – The Changing American Society: Subcultures
Chapter 6 – The American Society: Family and Households
Chapter 7 – Group Influence on Consumer Behavior

Part III – Internal Influences
Chapter 8 – Perception
Chapter 9 – Cross-cultural Variations in Consumer Behavior
Chapter 10 – Motivation, Personality, and Emotion
Chapter 11 – Attitudes and Influencing Attitudes
Chapter 12 – Self-Concept and Lifestyle

Part IV – Consumer Decision Process
Chapter 13 – Situational Influences
Chapter 14 – Consumer Decision Process and Problem Recognition
Chapter 15 – Information Search
Chapter 16 – Alternative Evaluation and Selection
Chapter 17 – Outlet Selection and Purchase
Chapter 18 – Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Part V – Organizations as Consumers
Chapter 19 – Organizational and Buyer Behavior
Chapter 20 – Marketing Regulation and Consumer Behavior

Product Detail:

Language: English
ISBN-10: 0077645553
ISBN-13: 978-0077645557
ISBN-13: 9780077645557

Get Consumer Behavior Building Marketing Strategy 12th Edition by Delbert Hawkins, David Mothersbaugh

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