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Table of contents:
Chapter 1: The Changing Environment for Business Chapter 2: Communicating Strategically Chapter 3: An Overview of the Corporate Communication Function Chapter 4: Identity, Image, Reputation, and Corporate Advertising Chapter 5: Corporate Responsibility Chapter 6: Media Relations Chapter 7: Internal Communications Chapter 8: Investor Relations Chapter 9: Government Relations Chapter 10: Crisis Communication Language: English
ISBN-10: 007340327X
ISBN-13: 978-0073403274
ISBN-13: 9780073403274
Corporate Communication 7th Edition by Paul A Argenti download free
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Corporate Communication 7th Edition by Paul A Argenti solution manual pdf
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