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Category : Business

Table of contents:

Ch 1: Business Now: Change is the Only Constant
Ch 2: Business Communication: Creating and Delivering Messages That Matter
Ch 3: Business Ethics and Social Responsibility: Doing Well by Doing Good
Ch 4: Economics: The Framework for Business
Ch 5: Business Formation: Choosing the Form That Fits
Ch 6: Small Business and Entrepreneurship: Economic Rocket Fuel
Ch 7: Accounting: Decision Making by the Numbers
Ch 8: Finance: Acquiring and Using Funds to Maximize Value
Ch 9: Securities Markets: Trading Financial Resources

Ch 10: Marketing: Building Profitable Customer Connections
Ch 11: Product and Promotion: Creating and Communicating Value
Ch 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
Ch 13: Management, Motivation, and Leadership: Bringing Business to Life
Ch 14: Human Resource Management: Building a Top-Quality Workforce
Ch 15: Managing Information and Technology: Finding New Ways to Learn and Link
Ch 16: Operations Management: Putting It All Together
Ch 17: The World Marketplace: Business without Borders

Product Description:

Language: English
ISBN-10: 0176555307
ISBN-13: 978-0176555306
ISBN-13: 9780176555306

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