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Marketing 2014 17th Edition by Pride and Ferrell Test Bank Marketing 2014 17th Edition by Pride and Ferrell Test Bank


Table of content: Part 1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.
An Overview of Strategic Marketing. Planning, Implementing, and Evaluating Marketing Strategies. Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.
The Marketing Environment. Social Responsibility and Ethics in Marketing. Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
Marketing Research and Information Systems. Target Markets: Segmentation and Evaluation. Part 4: CUSTOMER BEHAVIOR AND E-MARKETING.
Consumer Buying Behavior. Business Markets and Buying Behavior. Reaching Global Markets. Digital Marketing and Social Networking. Part 5: PRODUCT DECISIONS.
Product Concepts. Developing and Managing Products. Services Marketing. Branding and Packaging. Part 6: DISTRIBUTION DECISIONS.
Marketing Channels and Supply-Chain Management. Retailing, Direct Marketing, and Wholesaling. Part 7: PROMOTION DECISIONS.
Integrated Marketing Communications. Advertising and Public Relations. Personal Selling and Sales Promotion. Part 8: PRICING DECISIONS.
Pricing Concepts. Setting Prices. Product Details: Language: English
ISBN-10: 1133939252
ISBN-13: 978-1133939252
ISBN-13: 9781133939252
Author: William M. Pride, Ferrell
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