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Category : Management

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Table of content: Part I: ENTREPRENEURSHIP AND OPPORTUNITY.
1. Understanding Entrepreneurship.
2. Preparing for the Entrepreneurial Journey.
3. Creating Opportunity.
Part II: FEASIBILITY ANALYSIS.
4. Analyzing the Industry and Market.
5. Developing and Testing a Business Model.
6. Prototyping a Solution.
7. Protecting the Startup’s Assets.
8. Calculating Startup Capital Requirements.
9. Building the Founding Team.
Part III: BUSINESS DESIGN.
10. Preparing a Business Plan.
11. Designing an Entrepreneurial Organization.
12. Choosing the Legal Form of Organization.
13. Developing the Startup Marketing Plan.
14. Creating a Startup Funding Strategy.
15. Incorporating Ethics and Social Responsibility Into the Business.
Part IV: PLANNING FOR GROWTH AND CHANGE.
16. Planning for Growth and Change.
17. Funding Growth.
Product Details: Language: English
ISBN-10: 1305102509
ISBN-13:  978-1305102507
ISBN-13:  9781305102507
Author: Kathleen R. Allen
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