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Table of content: PART ONE: AN OVERVIEW
Chapter 01: The Scope and Challenge of International Marketing
Chapter 02: The Dynamic Environment of International Trade
PART TWO: THE COLTURAL ENVIRONMENT OF GLOBAL MARKETS
Chapter 03: History andGeography: The Foundations of Culture
Chapter 04: Cultural Dynamics in Assessing Global Markets
Chapter 05: Culture, Management Style, and Business Systems
Chapter 06: The Political Environment: A Critical Concern
Chapter 07: The International Legal Environment: Playing By The Rules
PART THREE: ASSESSING GLOBAL MARKET OPPORTUNITIES
Chapter 08: Developing a Global Vision through Marketing Research
Chapter 09: Economic Development and the Americas
Chapter 10: Europe, Africa, and the Middle East
Chapter 11: The Asia Pacific Region
PART FOUR: DEVELOPING GLOBAL MARKETING STRATEGIES
Chapter 12: Global Marketing Management: Planning and organization
Chapter 13: Products and Services for Consumers
Chapter 14: Products and Services for Businesses
Chapter 15: International Marketing Channels
Chapter 16: Integrated Marketing Communications and International Advertising
Chapter 17: Personal Selling and Sales Management
Chapter 18: Pricing for International Markets
PART FIVE: IMPLEMENTING GLOBAL MARKETING STRATEGIES
Chapter 19: Inventive Negotiations with International Customers, Partners, and Regulators
PART SIX: SUPPLEMENTARY MATERIAL
Product Details: Language: English
ISBN-10: 0077842162
ISBN-13: 978-0077842161
ISBN-13: 9780077842161
Author: Philip R. Cateora, Mary C. Gilly, John L. Graham and R. Bruce Money 
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International Marketing 17th edition by Cateora Gilly Graham and Money Test Bank

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