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Table of Content: Section 1 | Introduction to Marketing Research
Chapter 1 | The Role of Marketing Research
Chapter 2 | The Marketing Research Process
Section 2 | Types of Marketing Research
Chapter 3 | Secondary Data and Research
Chapter 4 | Qualitative Research
Chapter 5 | Observation Research
Chapter 6 | Survey Research
Chapter 7 | Experimental Research
Section 3 | Sampling and Measurement
Chapter 8 | Sampling Procedures
Chapter 9 | Measurement Methods
Chapter 10 | Marketing Scales
Chapter 11 | Questionnaire Design
Section 4 | Analyzing and Reporting Marketing Research
Chapter 12 | Fundamental Data Analysis
Chapter 13 | Analysis of Differences and Regression Analysis
Chapter 14 | Research Reports and Presentations
Product Details: Language: English
ISBN-10: 1412991307
ISBN-13: 978-1412991308
ISBN-13: 9781412991308
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