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Table of Content Chapter 1 Contemporary Marketing
Chapter 2 The External Marketing Environment
Chapter 3 Marketing Intelligence
Chapter 4 Consumer Buying Behaviour
Chapter 5 Business-to-Business Marketing and Organizational Buying Behaviour
Chapter 6 Market Segmentation and Target Marketing
Chapter 7 Strategic Marketing Planning
Chapter 8 Product Strategy
Chapter 9 Product Management
Chapter 10 Price Strategy and Determination
Chapter 11 Price Management
Chapter 12 Distribution and Supply Chain Management
Chapter 13 Retailing
Chapter 14 Integrated Marketing Communications: Media Advertising and Emerging Media Platforms
Chapter 15 IMC: Sales Promotion, Public Relations, Experiential Marketing and Personal Selling
Chapter 16 Services and Not-for-Profit Marketing
Chapter 17 Global Marketing
Product Details: Language: English
ISBN-10: 0133815722
ISBN-13: 978-0133815726
ISBN-13: 9780133815726
Author:  Keith J. Tuckwell, Marina Jaffe
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