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Table of Contents:

Section A: Introduction and Overview
Chapter 1: What Is Strategy and Why Is It Important?
Chapter 2: Charting a Company’s Direction: Its Vision, Mission, Objectives, and Strategy
Chapter 3: Evaluating a Company’s External Environment
Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company’s Competitive Position
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy
Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Chapter 10: Building an Organization Capable of Good Strategy Execution
Chapter 11: Managing Internal Operations
Chapter 12: Corporate Culture and Leadership
Section B: Cases in Crafting and Executing Strategy
Case 1: Mystic Monk Coffee
Case 2: BillCutterz.com: Business Model, Strategy, and the Challenges of Exponential Growth
Case 3: Whole Foods Marketing in 2014: Vision, Core Values, and Strategy
Case 4: Papa John’s International, Inc.: Its Strategy in the Pizza Restaurant Industry
Case 5: Under Armour’s Strategy in 2014: Potent Enough to Win Market Share from Nike and Adidas?
Case 6: Lulumon Athletica, Inc. In 2014: Can the Company Get Back on Track?
Case 7: Lagunitas Brewing Company, Inc. – 2013
Case 8: Cooper Tire & Rubber Company in 2014: Competing in a Highly Competitive Market for Replacement Tires
Case 9: Panera Bread Company in 2014 – Can a Slowdown in the Company’s Growth Be Avoided?
Case 10: Chipotle Mexican Grill in 2014: Will Its Strategy Become the Model for Reinventing the Fast Food Industry?
Case 11: Sirius XM Satellite Radio Inc. in 2014: On Track to Succeed after a Near-Death Experience?
Case 12: Sony Music Entertainment and the Evolution of the Music Industry
Case 13: Vera Bradley in 2014: Will the Company’s Strategy Reverse Its Downward Trend?
Case 14: J. Crew in 2014: Will Its Turnaround Strategy Improve Its Competitiveness?
Case 15: The United Methodist Church: Challenges to Its Ministerial Mission in 2014
Case 16: Nucor Corporation in 2014: Combating Low-Cost Foreign Imports and Depressed Market Demand for Steel Products
Case 17: Tesla Motors’ Strategy to Revolutionize the Global Automotive Industry
Case 18: Tata Motors in 2014: Its Multi-Brand Approach to Competing in the Global Automobile Industry
Case 19: Deere & Company in 2014: Its International Strategy in the Agricultural, Construction, and Forestry Equipment Industry
Case 20: Wal-Mart, in Africa
Case 21: PepsiCo’s Diversification Strategy in 2014
Case 22: The Walt Disney Company: Its Diversification Strategy in 2014
Case 23: Robin Hood
Case 24: Dilemma at Devil’s Den
Case 25: Southwest Airlines in 2014: Culture, Values, and Operating Practices
Case 26: Nordstrom: Focusing on a Culture of Service
Case 27: Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture
Case 28: Amazon’s Big Data Strategy
Case 29: NCAA Athletics: Are Its Amateurism and Financial Assistance Policies Ethical?
Case 30: TOMs Shoes: A Dedications to Social Responsibility
Case 31: Samsung’s Environmental Responsibility: Striking the Right Note for Corporate Survival

Product Details:

Language: English
ISBN-10: 0077720598
ISBN-13: 978-0077720599
ISBN-13: 9780077720599

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